Everyone seems to be online these days. These people aren’t only sharing cat pictures and food, either. Many of them are researching local businesses for the things they need. That’s why it’s more important than ever for your company to get on board and create your own digital campaign. Your company needs to utilise digital marketing, SEO, and PPC to take yourself to the next level.
Your website is crucial in your campaign. It’s usually the first time a potential customer will get the chance to learn about your company. Create a website that is fast and easy to use. Don’t forget to make it accessible on mobile phones and tablets, too. Provide all important information on the main page and make other information easy to find. If people are unable to use your site or find what they need, they might take their business elsewhere.
Google Ads (previously Google AdWords) gives you the option to use PPC, or pay per click, advertising. The good thing about this is that you only pay when people physically click on the advert. Of course, that doesn’t necessarily mean that they even intended to click on it. When using AdWords in your campaign, be sure to monitor its effectiveness.
SEO, or search engine optimization, is the process of using keywords and regular content to help increase your presence in search engines. You should create content with keywords that people might put into search engines when they need your services. It’s important to post regularly to make you even more relevant, so create a weekly or monthly blog on your site. Don’t forget to link to it on your social media pages.
You need to have a set marketing strategy in place so that you can execute it properly and measure the results. You know your options, now you need to pick a direction. Luckily, there are people that can help you with that.
Greenpoint will work closely with you to discover how your business works and what strategy would be most effective for you. We will maximize your budgets to ensure that you receive the best ROI.
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